Geared towards the promotion of agriculture and rural development, the Department of Agriculture – Regional Field Office 10 (DA-RFO 10) through OIC-Regional Executive Director Carlene C. Collado signs the Memorandum of Agreement with Central Mindanao University (CMU) through President Dr. Jesus Antonio G. Derije on the conduct of the ‘Masagang Ani, Mataas na Kita’ radio program over CMU’s radio, DXMU-FM 88.9 on May 26, 2020.
The said initiative is in line with Agriculture Secretary William D. Dar’s directive of sustaining a massive information and communication campaign.
Through this, DA-10 partnered with CMU in the conduct of the ‘Masagang Ani, Mataas na Kita’ community radio program as a medium for information-dissemination of DA’s programs and projects.
RED Collado said that the agency will tap the seed companies, including the provincial and municipal agriculture offices in Bukidnon and DA attached agencies to share their expertise in the radio program.
“Participating seed companies of DA-CMU’s 50-hectare hybrid rice techno demo will also be invited in the radio program for farmers to know the latest technologies that they can adopt,” Collado further said.
Meanwhile, President Derije is hopeful for the success of the project and thanked DA for its continued partnership.
In CY 2012, DA funded P4 million for the rehabilitation and conversion of Radio Station DXMU-AM to DXMU-FM in intensifying the agri-fisheries information, education and communication campaign thru broadcasting.
Collado revealed that DA-10 has committed to further develop and improve said radio station to further intensify its operation.#