DA-NorMin thru its AMAD conducts a market matching for FCAs to gain potential markets.


CAGAYAN DE ORO CITY – The Department of Agriculture – Regional Field Office 10 (DA-RFO 10) through the Agribusiness and Marketing Assistance Division (AMAD) administered a market matching between local farmers, cooperative associations (FCAs), and potential buyers.

DA-10 Regional Executive Director Carlene C. Collado shared, that the activity aims to help farmers and fisherfolk sell their harvest and catch, to prospect clients, benefitting both parties as producers can directly market while buyers can avail them at reasonable prices.

Among the salient discussions include the agri-fishery products to be delivered, volume, price, frequency of deliveries, and other specifications.

Potential buyers present were the Cagayan de Oro Hotel and Restaurant Association (COHARA) and the Department of Education (DepEd) Region 10 for their School-based Feeding Program.

DA-10 AMAD Assistant Chief Ferdinand F. Caraballe conveyed, that they will facilitate the transactions between the FCAs and their potential clients to ink a marketing agreement.

Once discussions will prosper, the drafting of a Memorandum of Agreement will follow, factoring in the responsibilities of the eventual business partners. #(Maria Paz M. Tablon)