CAGAYAN DE ORO CITY, October 1 – Five farmer-groups are now link to shoppers and mallgoers through the Farmers’ Produce initiative.

Farmers’ Produce is initiated by Robinsons Mall, which enlisted the department through its AMAD to invite agribusinesses to sell their products at their mall spaces for a minimal rental fee only, which runs from October 1-30, 2020 at Robinsons Department Store, Lapasan, in this city.

These farmers-groups from the provinces of Misamis Oriental and Bukidnon which include the Northern Mindanao Federation of Dairy Cooperatives, Canitoan Farmers Multi-Purpose Cooperative, Tagpuangi Farmers and Fisherfolk Association, Homegrown Marketing Cooperative, and NM Foods are displaying their agri-fishery products during the said period.

Through the Agribusiness and Marketing Assistance Division (AMAD) of the Department of Agriculture – Regional Field Office 10 (DA-RFO 10) farms and other agri-entrepreneurs are connecting to the buyers with their products ranging from freshly harvested fruits and vegetables, snack items, dairy products and other processed agri-fishery food.

“We’ve pushed to really participate in this kind of event, because we believe that linking the farmer-producers direct to the consumers will be beneficial to both parties,” Chedy V. Ansale, AMAD chief said.

The customers will likewise be assured of fresh, safe and affordable food products, the DA-RFO 10 division chief added.

“This is a great opportunity for us as we usually do wholesale,” said Melanie O. Waasdorp of Manzano Farm, Tignapoloan, this city.

She further detailed, this [activity] will help increase our sales, as we are going straight to the customers within the mall premises. # (JCGamboa, DA-10)