
Coffee stakeholders scale up NorMin’s coffee roadmap, to brand Bukidnon as Arabica capital
CAGAYAN DE ORO CITY – The Department of Agriculture – Regional Field Office 10 (DA-10) led by Regional Executive Director Jose Apollo Y. Pacamalan, recently convened coffee stakeholders for a private-public consultation to consolidate plans, programs, and funding for the scaling up of Northern Mindanao’s coffee roadmap.
The consultation was attended by representatives from the Department of Trade and Industry – Region 10 (DTI-10), local government units (LGU), farmers’ cooperatives, agribusiness enterprises, and DA Undersecretary for High Value Crops Development Program (HVCDP) Cheryl Marie Natividad-Caballero.

DA-10 RED Pacamalan emphasized the need for a unified direction among stakeholders to drive the development of the region’s coffee industry.
A resolution to adopt the Bukidnon Coffee Roadmap for 2025, with the goal of making the province as the Arabica Capital of the country, is poised for approval, as disclosed by Kimberly A. Bacasma, senior trade-industry development specialist of DTI-10.
She also pointed out some challenges in coffee cultivation, such as antiquated methods, unconsolidated growers, limited marketing avenues, and inadequate financial resources for expansion as focus areas for roadmap development.
Usec. Natividad-Caballero recommended the consolidation of existing interventions at the farmer, firm, and industry levels to ensure that they are effectively operationalized.
Further, the undersecretary pushed for the strategic utilization and maximization of the Competitiveness Enhancement Measures Fund (CEMF), to attract public investments.
The CEMF, can fund coffee-related projects up to PhP50 million, subject to the eligibility of the proponents, with a 20% counterpart from qualified proponents. These grants can support initiatives in areas such as production, postharvest handling, processing, marketing, infrastructure development, and the acquisition of equipment and facilities.
For the agency’s part, RED Pacamalan vowed that the DA-10’s drone team will undertake drone mapping to identify coffee farming areas, determine coffee varieties, and profile the farmers operating in those areas.
“Through this digitization, we can establish baseline data in consolidating coffee farmers that will serve as a foundation for the region’s coffee industry development over the next 2 to 3 years” he said.
After the consultation, the executive director pushed for provincial-level dialogue to delve into specific action plans, alignment of initiatives, and determination of government infrastructure investments essential for the undertaking.
Key partners and stakeholders including Nestlé Philippines’ Coffee Project, Mindanao Development Authority’s (MinDA) Ancestral Domain Investment Plans, and DTI-10’s Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID Growth) Project, also shared their initiatives in line with the Northern Mindanao Coffee Roadmap.
Also present during the consultation are DA-10 Regional Technical Director for Operations Carlota S. Madriaga, HVCDP Director Joseph C. Manicad, national and regional DA personnel, and representatives from the Bayanihan Millenium Multipurpose Cooperative, Kauyagan Savers Multipurpose Cooperative, Lamac Multipurpose Cooperative, MM Cares, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Harbest Agribusiness, Corp., and LGU of Misamis Oriental, Iligan City, and Bukidnon.# (BJCE)